Massimo Multifamily 
How to Win Privately-Owned Multifamily exclusive Listings
in this Ultra-Competitive Market


 OCTOBER 14th, 2021
10 AM - 6 PM EST

In today’s market, multifamily properties are realizing historically high valuations and are selling at a record pace.

So, you should try and win as many listings as you can for these properties, right? 

Yes, but there’s a problem…

Many assets are selling directly, owners are refusing to sell, and still, more and more multifamily brokers are losing out on listing opportunities.

That’s why we’re excited to announce The Massimo Multifamily Listing Masterclass!

For the first-time ever we are offering this program to the public, to put you in a position to win more Multifamily Exclusive listings and have the confidence to command higher fees!

During the Massimo Multifamily ListingS Masterclass, you will learn directly from:

Top multifamily brokers in North America on how to position yourself to win more listings. 

The Massimo Group has coached some of North America’s Top Multi-Family brokers in North America. 

They are so successful in fact, that they are open to sharing aspects as to how they win business, and what makes them different. 

They will share what they do every day, how they prospect, how they differentiate themselves in the market, and how they win listings and not depend on buyer representation. 

These brokers represent primary, secondary and tertiary markets.

“Without the Massimo Group coaching team, I wouldn’t be where I am today. Thus far this year, I have earned nearly 6 times more and still have a full pipeline with even more quality opportunities.
Stasiu S. Geleszinski, Managing Director | Capstone Apartment Partners Cincinnati, OH

Some of the Top Producing Brokers scheduled to speak include:
Bob Knakal – As the Chairman of New York City Investment Sales for JLL, Bob is one of the most successful multi-family brokers in the world. His record of success includes, closing on over $18 Billion of investment sales, selling his former brokerage company for a reported $100 million and the recipient of more awards and recognition than we could possibly list.

Beau Beery – Founder of Beery Multi-Family Advisors in Gainesville, FL, Beau is one of the country’s greatest tertiary treasures. Beau knows multi-family investment sales and dominates his market. Before starting his own firm earlier this year, he was consistently ranked as the #1 multifamily producer in Florida for the Coldwell Banker Commercial brand and among the Top 5 in the nation every year before starting his own private multifamily brokerage firm in 2021.
Cindy Hill – Working from her Keller Williams Commercial office in Los Angeles, Cindy was once again KW Commercial’s #1 producer in the country in 2020. In fact, she was their #2 producer in the world! This multi-family market maven commands her prospects attention and her prospect’s respect. Cindy has completed over 310 successful sales and over 1 billion dollars of properties sold.
Mark Jensen – This Salt Lake City based Colliers EVP immerses himself in everything multi-family and has built and incredible resume of client success. Mark has sold over 5,000 apartment units in the past ten years. In the last 24 months alone, Mark and his team completed 51 transactions totaling over $280 million in sales value. In addition, his team has consistently completed over 50 percent of the brokered apartment transactions in Utah over the last four years.

Todd Franks – Over the past 20+ years, this Executive Managing Director of Greystone ISG in Dallas Texas, has facilitated the development, redevelopment, disposition, acquisition, and repositioning of hundreds of A, B, and C – Class multi-family and commercial assets (totaling more than $1,700,000,000), in the Dallas/Fort Worth market as well as secondary and tertiary markets across North Texas, New Mexico, Arkansas, and Oklahoma. When Todd left his previous firm in 2014, he was acknowledged as the all-time top produce.
Greg Frick – Greg is co-founder of the investment firm HFO out of Portland, Oregon, and brings more than 30 years of multifamily investment sales and advisory experience. Since its founding 22 years ago, the HFO team has closed transactions involving more than 35-thousand apartment units valued at more than $4.2 billion, including more than $1.2 billion by Greg.

Proven Prospecting Approaches to Secure Exclusives. Massimo Group coaches will share specific actions for you to implement immediately that will greatly increase your ability to win more exclusive listings. We will share our latest prospecting approaches, value creation campaigns and how to specifically frame your offering so it will resonate directly with the private multi-family owner.  
The Massimo Group is North America’s premier commercial real estate coaching organization and has the honor of working with 1,000’s of CRE professionals in assisting them in building their personal professional business, and life they always desired.  
In fact, in 2020, a pandemic year, more Massimo Members (our coaching clients) earned 7 figures than any year before!
“When I started with the Massimo Group, I was pursuing 2 and 4-unit apartment complexes, hoping one day to list a double-digit unit building. Last week I secured a listing for a $19.6 million, 136 - unit apartment building!”  
Confidential listing secured by Massimo Group coaching client - West Coast – 

By attending this ultra-exclusive Massimo Multi-family Listing Masterclass you we will share:

Massimo Matrix – Prospect Map - The keys to attracting and securing private owner exclusive opportunities is to demonstrate to your prospect that you understand their world, their objectives, and their challenges. Our Massimo Matrix Prospect Map will show you how.

Content Creator Cheat Codes – Prospecting becomes must easier when your target audience recognizes you, and even more effective when they trust you. Being recognized and building trust is much more attainable today than ever before. We will show you how create content that will resonate with your prospects and increase the probabilities of standing out from your competition.

Resonating Value Proposition Blueprint – Once you have a prospect on the phone, you need to clearly and concisely articulate why they need to hear you. Unless you earn the right to the rest of the call, you will struggle in getting meetings.

Orchestrating Your Offer Outline – The simple fact is every broker feels they are different, however most present themselves as commodities. We know. We see presentations from every national, most regional and many independent firms in North America. We will show you an approach you have never considered before and will make you rethink everything.

Solution Circles Structure – Once your new offer approach is created, it needs to be presented in such a way your prospects will clearly understand, and appreciate, your value, the experience they will have and the results you will secure, together.  

Roleplay with Rod Santomassimo, Founder of the Massimo Group. Once you gain your new knowledge and now you know what you know, we will practice and implement and perfect. 

The Massimo Group is a coaching organization and not a training company. Training is information, coaching is implementation.  

Rod and his team have coached 1,000’s of your peers over the last 13 years, and those that have the greatest results engage in Massimo’s proven processes. This is your opportunity to engage with Rod directly.

“After 20 successful years in the same arena, prospects knew my services were reliable and that our team delivered superior results. With the Massimo Group, my income has more than tripled. I’m vacationing more. My work activities are focused & intentional. I’m expanding impact in other arenas. What could be better?”
Terry Moore, CCIM | ACI Apartments
Are you READY TO win more exclusive listings and have the confidence to command higher fees?
  • It is time to stop doing non-exclusive buyer representation.
  • ​It is time to stop cutting your fees to win a listing.
  • It is time to stop competing and start defeating everyone else in your market
  • ​Imagine how many more listings you will secure when you implement what you learn at the Massimo Multifamily Listing Masterclass.
  • ​Imagine how much more income you will earn when you implement what you learn at the Massimo Multifamily Listing Masterclass.
  • ​Imagine the impact on your business. Imagine the impact on your life!

As I look back at the incredible success we have had in the past 2 years, I am incredibly grateful for everything my Massimo Group coach has done for me. Together we have restructured my team, my presentation, and my time and the results speak for themselves.”
James Devincenti, Executive Vice President | Multi-Family Investment Group at Colliers International
The Massimo Multifamily Listings Masterclass will put you in position to win more listings and have the confidence to command higher fees!

Massimo Clients invest $20,000 or more to access these strategies, 
however, you can get access to this very special, very timely and exceptionally valuable masterclass for only $997 per attendee.

But wait, there will be bonus material and even guests scheduled to attend this event.
Register today - Space is limited to the first 50 registrants

One day admission to the 
Multi-Family Listing Masterclass
Full day experience:
Learn directly from industry experts 
  • How to position yourself to win more listings
  • The prospecting approaches that are working in the market today.
  • ​How to specifically frame your offering so it will resonate directly with the private multi-family owner.
  • ​How to confidently command higher fees.


Each of our Massimo Members has a different goal and vision, and each has been able to create a business they always imagined they could

Bob Knakal - JLL
Mike Milano - Colliers
Alex Ruggieri - SVN
Beau Beery - CCIM
Allen Buchanan - SIOR
Brian Mulvaney - SIOR and CCIM
All Rights Reserved 2021