A Hybrid Coaching Approach to Help You Build the Personal, and Highly Profitable, Professional Business You Always Desired.

How Would Your Business Grow If You Had:

  • Clarity on Your Business Plan Progress
  • ​Confidence While Prospecting
  • A Resonating 3-Tiered Market Plan
  • ​A Proven Approach to Maximum Productivity
  • ​Access to Multiple Weekly Live Coaching Calls
12 Years of Proven Results


Entrepreneurs Coached

$15 Billion

In Client Transaction Value in 2019


Average Gross Commission/Fees in 2019

Your Massimo Coaching System

We help you implement the proprietary Massimo Methods™ that give you almost everything you need to succeed in today's market. The ONE thing we cannot provide is the hunger to be the best... that comes from within you. 

Business Planning Tools
Quickly establish your financial goals and the metrics necessary to achieve them.
Scorecard Platform
You cannot know if you are winning unless you keep score. Our dynamic Scorecard program helps you easily track weekly, monthly, and quarterly progress.
Quarterly Reports
Our integrated reports will keep track of your financial progress and your qualitive goals.
Pipeline Tool
Get an instant snapshot on the health of your business with our proprietary pipeline reporting platform.
MOM Knows Best
The Massimo Opportunity Matrix TM will ensure you stop wasting your emotional energy and start working with the highest quality and most motivated clients.
The Past is Your Future
Take a deep dive into your historical transactions and identify the clients and opportunities for securing future revenue.
Client Retention
there is no more valuable an asset than you inactive clients. Understand how best to retain them, secure additional assignments, and enrich these relationships.
Referral Strategies
Build a business that generates more consistent cashflow through referrals. Know who your greatest referral sources are and how to correctly ask for these qualified leads.
Get Paid Daily
Ask yourself, was I.P.A.I.D. TM today? Implement our structured, yet simple to follow, approach for making the most out of every day.
Your #1 Prospect
Identify your ideal prospects and leverage our Massimo Matrix SystemTM to better understand how to walk in their shoes, thus giving you a competitive advantage.  
Your Value Proposition
Craft a resonating value proposition that will grab your prospects’ attention and can be used in marketing messaging and prospecting efforts.
Your Marketing Presence
Learn the 3 approaches to creating a dominate market presence and becoming top of mind with your prospects, clients, and key market influencers.
LinkedIn Leads
We will show you how to create content, secure connections and cultivate relationships on the world’s #1 professional network. Yes, you can get leads from LinkedIn.
Content Creation
Quickly map out the subject that will resonate with your prospects by using our Content Creator TM. Imagine having a years’ worth of content at your fingertips.
Prospecting Mindset
There is no greater prospecting platform than the phone. However, many struggle with the idea of calling and asking for business. We will show you how to ease your fears.
Strategic Prospecting
Imaging knowing who to call, every day for a single year. Our Massimo CallculanderTM will create clarity in your daily prospecting efforts.
Earning the Extension
Develop a personalize opening statement that will earn you the right to extend your conversation. You will forever have the confidence in knowing you add value.
Control the Conversation
Our adapted FOCUS approach will give you the questioning methodology needed for commanding the conversation and navigating to a meeting, or a contract.
Your Operational P-Factor
By implementing these key pillars, your pipeline will be full, your cashflow consistent, and your personal margin expanded, however there is always more room for growth.

Finally Build The Business And Life You Desire

Be the Solution For Your Clients & Prospects:

  • Learn How To Protect Your Business's Cashflow 
  • ​Generate A Pool Of New Prospects
  • Deploy A Proven Referral Strategy
  • ​Provide Value That Creates Opportunity
  • ​Leverage Productivity Hacks For Home Offices 
The Massimo Success Systems
Evaluating Your Business's Financial Health
Leveraging Your Inactive Clients
Operating and Running a Remote Office
Productivity Hacks for Your Home Office
Creating Your Recession Growth Plan
Creating Strategic Workflows to Fill Your Pipeline
12 Years of Proven Results


Massimo Members

$15 Billion

In Transaction Value in 2019


Average Gross Commission Income in 2019

Your Recession-Proof Coaching

We teach you the proprietary Massimo Methods™ that give you almost everything you need to succeed in today's market. The ONE thing we cannot provide is the hunger to be the best... that comes from within you.

We support you throughout this program with daily interaction on our exclusive online community and multiple live coaching calls every week.

Success Levers
Gain clarity on the top 2-3 Success Levers that will drive your business
Pipeline Tool
Get an instant snapshot on the health of your business with the pipeline tracker
Productivity Training
Ensure the most important tasks are accomplished and learn to delegate the rest
Your #1 Prospects
Identify your highest quality prospects who are ready to work with you today
Referral Strategies
Build your business with a recession-proof referral strategy
Pipeline Management
Segment your pipeline so you spend your time, energy, and focus on the right deals
Get Paid Daily
Identify the high impact priorities that will ensure you get paid every day
Business Fundamentals
Identify your client avatar and the problems that you will be paid handsomely to solve
Value Proposition
Nail down the value proposition that will grab your prospects' attention
Marketing Strategies
Earn top-of-mind real estate with the key influencers in your market
Content Creation
Quickly map out the content that will resonate with your prospects
LinkedIn Training
Get up-to-date LinkedIn strategies to generate sales calls and in-person meetings
Prospecting Strategies
Identify the prospecting strategies that are best suited for your natural strengths
Sales Framework
Learn the ethical sales strategies to turn prospects into clients
Business Operations
Create a lean business with cash-producing systems and processes
Meet the Founder of Massimo
Rod Santomassimo
Rod built the Massimo Group into a multi-million dollar business after the Great Recession. And for the last 12 years, he has meticulously tested new strategies that are designed to work in both good times and bad.

These methods have helped more than 2,700 Independent Contractors out-earn their industry peers by 7X. 

The Massimo client results are a testament to Rod's effective coaching system and broad knowledge of how to succeed in an ever-changing market. 
Client Success Stories

Sterling Scott

"I have only been in the Massimo coaching program for 2 months and I can already tell that my income will at least double this year, even if a bunch of deals fall apart. I kick myself for not doing this program before but better late than never."

Alanna Hogan

"Massimo Coach was simply eye opening. I have redesigned how I prospect for business, what I say on the phone, and repositioned my presentation to a more client-focused offering. It’s been a huge change that has allowed me to recapture time to complete the most productive responsibilities in growing my business."

Kyle Duckworth

"Because of the Massimo coaching program I am now in position to focus more on my own business. The Massimo Methods have freed up a lot of my time, which allowed me to really plug into the market and be more successful. I am at a point now where my confidence continues to grow and have more freedom to do the things that I like."
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