How Top Producers Adapt And Continue To Be Authorities In An Otherwise
Commoditized Industry
Unveiling Rod Santomassimo's Latest Masterpiece: 



Are you ready to unlock the secrets of the highest achievers in the realm of commercial real estate brokerage? Best-selling author Rod Santomassimo, founder of The Massimo Group, the commercial real estate brokerage industry’s #1 coaching organization, is excited to introduce his latest book, "Dominators of Commercial Real Estate Brokerage." 

Building on the successes of his best-sellers, including "Brokers Who Dominate" and "Teams Built to Dominate," "Dominators of Commercial Real Estate Brokerage," due for release on June 27th, is an intriguing exploration of real-world cases, offering readers unparalleled insights into how the industry’s top producers retained their dominant positions during various economic cycles and expanded their market share.

  • Take a deep dive into the extraordinary tales of individuals like Bob Knakal, chairman of JLL Investments in New York City. Discover how he employed unorthodox strategies during the pandemic and garnered listings that are paying off today.
  • Gain an understanding of Sam DiFranco's "fast to cash" approach, a strategy he deployed in Raleigh, North Carolina, to quickly collect commissions.
  • Find out how Mark Myers, a senior housing broker from Chicago, guided his clients through the pandemic, solidifying himself as an invaluable resource.
  • ​Learn from Jill Duemeland'’s incredible story as she managed to maximize production by working only three days a week, and glean her step-by-step, month-to-month plan that enables her to keep her work effort minimal yet her output exceptionally high.

"Dominators of Commercial Real Estate Brokerage" is more than just a book - it's a blueprint for success during challenging times, filled with strategies and anecdotes from the cream of the crop of the commercial real estate brokerage industry.

Now available on Amazon, this book promises to equip you with the insights you need to dominate your market and thrive in today’s uncertain times. Don't miss out on this opportunity to learn from the best in the business. 

Order your copy today and step into the world of the dominators in Commercial Real Estate Brokerage.
Ready to master the art of dominance in Commercial Real Estate Brokerage? 

Your journey begins here!

Santomassimo, R. 
Dominators of Commercial Real Estate Brokerage. 

Order now on

About The Author:

Rod Santomassimo

Rod Santomassimo is the founder and president of the Massimo Group, CRE Perform, and CRE Investor.Coach.

The Massimo Group is the #1 commercial real estate broker coaching and consulting organization in the world, assisting over 4,200 CRE professionals in building the business and life they desire.

The author of three best-selling books – Brokers Who Dominate, Teams Built to Dominate, and Knowing Isn’t Doing – which became the #1 sales book in America when it launched.

A graduate of Washington and Lee University, Rod earned his MBA from the Fuqua School of Business at Duke University, where he is a two-time recipient of the Duke University Fuqua School of Business Impact Alumni of the Year Award; Globe St. has also designated him by Globe Street as a “Best Boss” in CRE.

Rod is a syndicated columnist for the New York Real Estate Journal; and has been published and/or featured in several general business periodicals, including but not limited to, The Good Men Project, and Thrive Global. In addition, he is CCIM and a patented inventor.

A FREE Bonus for purchasing Dominators of Commercial Real Estate Brokerage:

Get a Behind the Scenes Experience of a Massimo Group Coaching Call 

As a token of our gratitude and to provide you with a glimpse into the power of our coaching programs, I would like to extend an exclusive invitation to you. 

We have just concluded a remarkable "Office Hours" call, where our clients had the opportunity to ask questions to one of our amazing 30+ coaches. 

Luckily, we recorded the session, and you will find it incredibly valuable.

In this particular session, our esteemed coach, Doug Molyneaux, CCIM, covered a wide range of topics that are essential for taking your brokerage business to new heights. Here is a snapshot of what was discussed:

- 03:00 The Inactive client
- 03:30 Team Building
- 08:00 Qualifying Clients
- 16:20 Time Management
- 22:30 Choosing Your CRE CRM
- 27:45 The Third C - Community
- 29:15 The Prospect Catt
- 35:30 The 2 Questions
- 39:30 Pricing Properties Today
- 41:45 Why Sell Now
- 45:15 Return on Equity

Where should we send your 
free coaching call?

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